There are so many beery things going on in Belgium, but this one really needs to be on the main page. Such a marvelous initiative.
It is called "Bier...om te ontdekken" - "Beer... To Discover".
I've seen this initiative already at many pubs-bars-taverns-bistros-tearooms, etc. that do not sport that big beer choice.
The kind of places that offer that standard 20-40 beers, without offering something local or special artisanal.
The great thing about this idea is that customers who are not really looking for a good beer will notice this "Beer... to Discover" commercial, when looking into the drinks menu.
This is most probably one of the most secretive beery initiatives ever taken here in Belgium. After all: Who is behind this????
Googling only gives this address:
That's all I know about it. It could be a one-man operation.
This picture is taken in Blankenberge at Bistro Zee Zee.
About 40 beers on offer. Beers in the league of Westmalle triple, Gulden Draak, Gouden Carolus, Duvel, Kasteel dark. Yes, the beers we all do know.
But who has ever heard of Dikke Jan triple??
Well, thanks to "Beer... To Discover", people actually would go for it, and in this way, discover a beer they never heard of, or never would've tried in the first place.
That's exactly what I love about this excellent initiative.
There is also a special tasting glass that looks fantastic.
The beer itself was delicious. Fruity, hoppy, and sweet alcoholic - 7.2 vol%. Great body too.
Actually it is a beer brewed at bry. Deca services for new beer firm "brouwerij Dikke Jan" - Hooistraat 13
Great beer, great initiative!